A celebrity is willing to sell his privacy because of an effect of capitalism. Capitalism has made the celebrity willing to make their privacy a commodity. The celebrity uses his privacy to make money. The privacy consists of relationship between the celebrity and his sweetheart, the celebrity's family life, and the celebrity's daily activities. On the other hand, the celebrity's privacy is very personal. In addition, the celebrity's privacy is related to the celebrity's reputation. The celebrity's reputation can be bad if he cannot control his privacy well.
The other party that causes the celebrity privacy sale is media. Media has commodified the privacy of celebrity. Commodification of the celebrity privacy is a process that transforms the celebrity privacy into a commodity. The result is the celebrity privacy has an exchange or commercial value. Media does commodification of the celebrity privacy by making the celebrity privacy a popular culture. Media then informs this popular culture to audiences. In some cases, media makes the celebrity privacy a reference in creating news content. Media commercializes the celebrity privacy because of competition between one media and another media. Media also considers that the celebrity privacy has a high selling value. In addition, media considers that audiences need the celebrity privacy.
.jpeg)
Kim Kardashian
After commercializing the celebrity privacy, media commercializes audiences. Commodification of audiences is a process
which transforms audiences into commodity. The result is media has an exchange or commercial value. Media commercializes audiences by offering the celebrity privacy to audiences. Audiences are then interested in the celebrity privacy. Audiences then consume the celebrity privacy. After that, media "sells" audiences to advertisers. In this case, audiences indirectly increase an exchange rate of media. Because media consumption frequency of audiences is directly proportional to an exchange rate of media.
Commodification of audiences can be carried out continuously because of hegemony carried out by media. The hegemony exists because media succeeded in instilling the celebrity privacy idea in mind of audiences. Media succeeded in making the celebrity privacy acceptable to audiences. In fact, audiences do consider the celebrity privacy a necessity. For them, the celebrity privacy is entertainment. In fact, the needs are fake.
So, selling the celebrity privacy is related to economic aspects. The celebrity has economic interests. On the other hand, media has political economy interests. Media also has a dominance of audiences.