McDonald's is a chain of fast food restaurants. Its main products are hamburgers, French fries, menus for breakfast, soft drinks, smoothies, ice creams, desserts and, recently, fruit salads and other exclusive products for various countries. It serves approximately 68 million customers per day.
.The beginning
In 1937 brothers Richard and Maurice McDonald opened a kiosk of hot dogs in Arcadia, California.
On May 15, 1940, Dick and Mac McDonald opened the first McDonald's restaurant in San Bernardino (California), on Route 66. The menu consisted of 20 items, especially the barbecue and had for that stage the name of McDonald's Famous Grill
1950 In the same year, the original restaurant was reconstructed based on that style. However, the third restaurant opened in 1953 in Downey, California, on the corner of Florence Lakewood Avenue, which continues to this day, is still the oldest operating restaurant.
By 2002, the McCafé network had spread to 13 countries around the world; The first one in America was launched in 2001. For 2003 it was the largest coffee shop brand in Australia and New Zealand.
.Format
In 1993, McDonald's had sold more than 100 billion hamburgers. The signs in restaurants once widespread that are sold in the market, such as in Harlem.
Most McDonald's restaurants offer both the counter service and the drive-thru, with tables in an open space and outdoors sometimes. The Drive-Thru, Auto-Mac, or McDrive as it is known in some countries, often has separate booths for ordering, paying and picking up products. In some countries the "McDrive" near the roads does not offer counter service or months.
.Model of business.
The business model of the McDonald's Corporation is a bit different from most other fast food chains. In addition to the normal rate of the franchise, the resources, and the percentage of sales, McDonald also receives rent, linked in part to sales.
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