The problem is that a lot of people don't truly understand what "LOVE" is. They think love is a feeling. Most people only "love" someone else when they are getting something in return that makes them feel good about themselves.
In reality, however, love is a choice. It's an action. You choose to love someone and put them first.
The best definition of love that I've ever heard is "You before me".
Not a lot of people subscribe to this type of "love" and therefore don't like the God that defines that love.