Christmas in UK - more and fastest

Do you remember when you start doing Christmas shopping?

The search engine claims people in Britain make more Christmas searches than anywhere else in the world.

Whether it's searching mince pie recipes, or hunting down the perfect tree decorations, the UK seems to be Christmas obsessed.

For the past four years the UK has had the highest search interest in Christmas topics, taking over from Ireland, which was top in 2012 and 2013.

And in November and December of every year since 2010, UK search interest in Christmas topics has increased.

The 69-year-old is well-versed in this field, because he runs a Christmas shop in Stratford-upon-Avon that is open all year round.

He says he will have returning customers come to the shop up to seven times in a year.

"It's just such a magical time for everyone, it's a time for family and celebration."
Consumer and retail analyst Kate Hardcastle is not surprised by the number of Christmas searches coming from the UK.

She believes that the negative national mood over hard-hitting news events means people are going to try and make Christmas extra special this year.

"Life is really tough right now and emotionally, therefore everyone is aiming towards a celebration."
Google's data shows the proportion of searches that relate to Christmas as a percentage of all searches in the given area and time period. A score of 100 shows the highest percentage of Christmas searches, and every other score is calculated in relation to that.

In November people in Keelby, home to just over 2,000 people, made the highest proportion of searches for Christmas out of all the searches in the area. That gave it a score of 100, a fair way ahead of Rhos-on-Sea in North Wales, which came in second place with a score of 89.
A Christmas survey published by professional services firm Deloitte echoes Google's data.

According to the survey, "November is fast becoming the key month for Christmas purchases for UK shoppers."

"Over 50% of consumers plan to do the majority of their Christmas shopping before December," it added.

On top of being organised by shopping for goods early, the survey shows "UK consumers are by far the most active online spenders in Europe, and are planning to spend 142% more on gifts and 207% more on food and drink online than the European average".