Introduction
The strength and success of a business or project are often associated with the marketing strategies deployed by such a business. A marketing strategy can be explained as a project’s or company’s overall plan or idea of targeting and reaching their prospective clients and influencing the decisions of such customers to join and participate in the business. As an emerging business, it is a vital aspect that requires gross attention and resources, because the business operations may collapse without reaching your target audience, even with an amazing vision. Developing impactful marketing strategies in blockchain and cryptocurrency-related projects is important. It serves as a medium to build your community network and establish a user base to work upon. Most of these businesses and networks within the industry even allocate substantial amounts of their tokens to support their marketing plans.
Citizen Finance has identified specific strategies to utilize to reach out to their potential customers. Most of these plans will be deployed after the initial coin offering of the network. This article contains the marketing plans of the network;
Airdrop and Bounty
This is one of the primary activities performed by most blockchain projects to attract investors and customers and to build their community members. It entails the release of tokens to participants after they partake and complete certain tasks organized by the platform. Citizen Finance intends to organize the airdrop campaign and distribute its special in-game non-fungible tokens to its members. This will allow a significant amount of the public to possess this rare asset of the network by simply performing basic tasks on social media. The tasks members of the public are expected to perform to receive the tokens include
Joining the network’s discord server
Following Citizen Finance on Twitter, retweeting and liking any post on their page, and tagging any of their followers on the replies.
Following the platform’s page on Reddit
Then filling the form. This form contains the Twitter and Reddit profile links of the users and their digital wallet address that is compatible with the NFT tokens.
Referral System
This is another common marketing strategy adopted by most businesses, where existing customers can invite new members to join a platform or company using their referral codes. This technique serves as a win-win for both the referrals and the business because the business owners offer rewards to members who bring new entries while they grow their network. Citizen Finance has a reward system, in different classes of in-game assets, for its members who engage in this process.
Top Inviter - Class 6 NFT
Top 2-10 - Class 5 NFT
Top 1-20 - Class 4
Top 21-30 Class 3
Top 31 - 50 Class 2
Others Class 1
How to Get Referral Link?
This network adopts the discord invite system for their referrals. Citizens can get their referral links by signing in on the discord server. They can share this link with people that want to invite.
Use of NFT (in-game assets)
Adopting the use of non-fungible in-game assets is another technique. By creating several utilities of the token, Citizen Finance can deliver more benefits to its users, thus, enabling the growth of their network. Customers can use the assets for the following;
Play Meta City FPS Game
Stake it
Resell it on a secondary decentralized
marketplace
Use it as collateral
USEFUL LINKS
Medium :https://medium.com/@citizen_finance
Reddit :https://www.reddit.com/user/citizenfinance
Twitter :https://twitter.com/citizen_financehttps
Dicord:https://discord.com/invite/xqNxf63sHx
AUTHOR'S DETAILS
Bitcointalk Username :Ojoy17
Bitcointalk profile link https://bitcointalk.org/index.php?action=profile;u=3000003