Clubhouse was valued at 4 billion dollars in January and many analysis believe the current value isn’t close to that.
I asked a bunch of my friends why they thought the company looked to be going south and had range of answers.
- Too niche
- The wrong crowd took it over
- Bad interface was a big one.
Here’s where I see the problem.
The average length of a podcast is 43 minutes.
Clubhouse hasn’t had an official estimate on average session length, but it looks like they run about an hour and a half.
Comparing that with average user rates on social media.
- Facebook currently has an average use of 33 minutes a day.
- Instagram is 28 minutes.
- Twitter users are 6 minutes.
- TikTok is 52 minutes.
- Linkedin is 7 minutes
- Snapchat is 34 minutes
Biggest thing here to also think about is time.
The average instagram users goes on the app 4x a day. They also estimate about 20% of users check the app over 15x a day casually.
Something which they have in common with Facebook, TikTok, Linkedin and so on. They all enable casual use.
Clubhouse has the issue where the content is all longer form, can’t be as easily checked in parts and requires a bigger investment.
- Less shareable
- Can’t be done as casually
- Can’t checkout as many creators
I actually still have faith Clubhouse can turn this around, but they might need to explore away to get people going on for 30 second moments of boredom versus sitting down for 30 minutes to use it.