How Facebook made money dividing the US into adversarial political subgroups

in collective-behavior •  7 years ago 

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Indeed, it's increasingly clear that Facebook did not police its platform effectively during the 2016 election. This week, the company will have to answer questions from Congress about its missteps, including how it allowed a $100,000 Kremlin-linked ad buy intended to influence the election and sow discord in its aftermath. Asked if any of the 14 segments were targeted in that ad buy, a Facebook spokesperson said they were not, noting that the segments were available only through sales teams from whom the Russians did not buy ads. Asked if the Russians used the broader, umbrella categories in their targeting, a Facebook spokesperson reiterated Facebook's intention to let Congress decide whether to release the ads and associated data.

Source: Boing Boing, BuzzFeed

It seems clear to me that the new possibilities offered by the emerging of these tools and platforms have to be addressed and channeled in a new system otherwise we will increasingly suffer the effects. There are many ideas floating around, clearly still imperfect, even naive at times, but with a great potential. And I can see Blockchain being a fundamental part of it. Here's an example from Dutch designer Rudy van Belkom (second video subtitled in English). Via Dezeen

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