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What’s your favorite tinge? It can be anyone of the rainbow colors or their combinations. Can you think of an object in virtual or real world, apart from water, which is colorless? Take a moment and cross check your surroundings. Each of the items has hue associated to them. Even the digital world is full of colors from the logos to the visual design of the display screens.
What do the food chain companies McDonald’s, Pizza Hut, KFC and Domino’s have in common?
Instead of straight jumping to the commonality, give your trustworthy device a second to think. Maybe you can come across something worthwhile. Since, we are discussing about shades, the familiarity is related to color. Recall the logos of the food giants. The ‘red’ color is repeated in everyone of them. Red increases the appetite by increasing our metabolism, which is why red is such a popular color in restaurants too. Color plays a significant role in the giant’s success.
Does color impact the usage of social media and smart phones?
Three students in Ireland did an experiment aimed to find the correlation between color usage in social media and mobile phone and addiction in youth. They changed the color filter to greyscale, leaving the display in black and white in iPhone screens. Results from the survey showed 78% of the participants found having no color on their phones challenging. 74% reported better sleep and 52% having a better mood during the experiment. It can be concluded from the experiment that color greatly effects device and social media usage. According to Jill Morton, color professor, a black and white image sustains interest for less than two-thirds of a second, however colored images hold the attention for two seconds or more.
Studies show that we decide in a mere 90 seconds whether we like a product. Moreover, 90% of the decision is based solely on colors. We mostly reject clothes and footwears based on colors.
How do you feel when you are surrounded by greenery? Our mood calm and we feel refreshed and energized. That’s why spending time with mother nature is always fruitful*. Having green color in your room or office space can have the same impact.
To quote, Pablo Picasso, the greatest artist, “Colors, like features, follow the changes of the emotions.”
*Request you to spend time with nature only after the quarantine period ends.