eSports have been rapidly gaining popularity across the globe and bringing new momentum to the PC market in recent years. According to Gartner, while worldwide PC shipments continue to decline, sales of gaming and high-end PCs are still growing as suppliers focus on new selling points like customer experience (CX) and perception of value. This year, COMPUTEX will welcome nearly 70 leading gaming and VR/AR suppliers — including ASUS, Cooler Master, GIGABYTE, G.SKILL, MSI, Thermaltake, and ZOTAC — to showcase cutting-edge gaming products and technology coming out of the quickly rising post-PC gaming era.
After the Olympic Council of Asia announced that competitive gaming will be added to the official program at the 2022 Asian Games, many countries have officially recognized eSports as legitimate sports. Amid the upward trend of the market value of eSports, PC manufacturers have geared up to serve the growing market, with firms like Audio-Technica Taiwan, AVerMedia, Great Article, JacTek, Nplay, SAFE HOME and TUL launching high-performance devices to capitalize on the new opportunities.
As technologies and product performance continue to evolve, manufacturers scurry to deepen engagement with eSports fans and increase user loyalty by hosting games, sponsoring professional eSports teams or launching eSports brands. For example, high-performance motherboard makers such as ASUS, ASRock, EVGA, and MSI have sponsored extreme overclockers to compete live on stage at the OC World Cup and the OC World Record Stage, using liquid nitrogen at an extremely low temperature of -200℃ in pursuit of challenging the limits of computer performance.
With immersive experience gaining traction, the gaming industry is shifting its focus from enhancing device specs and designs to building a CX-centric Gaming 3.0 ecosystem, where daily life meets cross-industry applications, such as eSports bars, hotels, and mobile phones, to accommodate a more diversified set of interests.
Read more: https://www.gadgetvoize.com/2018/05/22/gaming-3-0-user-experience-to-dominate-at-computex-2018/
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