Major Part In The Customer Journey

in consumerbehavior •  3 years ago 

Companies should be channel agnostic, meaning it does not matter if they start with online or offline, what matters is that all channels are interlinked to give consumers the convenience they need. Online plays a major part in the customer journey or ROPO (research online, purchase offline).

channel agnostic.jpg

Cheers (Team Expertek US)
https://www.expertek.net

consumerbehavior consumer
3 years ago by

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