In its basic form, interactive content requires your audience to actively participate. Instead of simply watching or reading, individuals can participate, receive personalized information, and gain direct insight into their current situation, regardless of the topic. Despite the fact that it all sounds exciting and engaging, most marketers ignore interactive content because they believe it is difficult and expensive to create.
Using interactive content to increase engagement and shake up your regular publishing routine is a great way to shake things up. Interactive content engages your audience, increases click-throughs, and allows you to educate and entertain them more effectively. Interactive content is defined as any content that a user can click on, click through, answer, or play with. These pieces of content take more time and often more money to create, but users spend more time with them and get more value from them. They will pique your audience's interest and even serve as a means for them to learn more about you. Jachoos is a Dubai-based content marketing company that promotes interactive and one-of-a-kind content.
To read more visit: https://jachoos.digital/interactive-content-a-shift-in-content-marketing-strategy/