The current state of advertising is bad, we all know what it is to see something that does not interest us, to support that spam with all kinds of pop-ups and commercials that produce nothing but discomfort and ruin any activity we are doing.
The advertising industry has neglected the audience, finding new ways to throw up their ads, generating greater profits for their industry, but worsening the quality of these ads.
But this has a solution. There is a new advertising model that is being developed in different blcockchain by several cryptocurrencies, but only one in particular tries to fix the advertising focusing on making it less intrusive and better directed to its audience, while offering users to make money with the protocol of Kind Ads.
Kind Ads is a platform that works on the ethereum network and its function is to generate decentralized advertising, which uses its ERC-20 token with its product in operation, with several publishers and publishers registering daily. This new decentralized advertising platform encourages all participants, including publishers, advertisers, application developers and users, who have total control over how their personal data is used, changing forever as publishers interact with advertisers, guaranteeing a further product profitable because it focuses on the end user and that he is interested in advertising.
There is also the benefit (due to decentralization) that saves publishers by eliminating the classic intermediaries that connect them to the service.
But how do they intend to achieve the decentralization of advertising?
The Kind Ads team is building a platform where even users can earn a reward for seeing an advertisement, this will allow companies to reach their audience respecting the user's decision not to participate if they do not want to.
Users will also have the opportunity to rate publishers to rank them so that advertisers know whether or not advertising is accepted by their audience, as well as allowing publishers to earn more by offering better potential customers.
The Kind Ads team will use less intrusive advertising media than traditional pop-up ads and banners, and instead focus on push notifications, email and chatbots to deliver ads. Smart ads that will know what to offer you and what not, to improve the experience for all those involved and generate an effective service.
The currency of the platform will be called KIND token. The KIND token will have different implementations within the platform, which will allow users to accept or stop advertising (or select what data they would like to share), which will give them more control over how their data is used. Advertisers will also use the KIND token to buy ads from publishers, which will instantly pay editors daily (not like the late payments that most advertising platforms currently use).
All this will be a great improvement even for companies wishing to advertise and must pay high prices for advertising that can not guarantee that it is well received by the public. I have never bought something that an advertisement has offered me, and that is because they do not know what to offer me, but without intermediaries that will not be a problem anymore.
Soon, there will be no opportunity to see publicity that does not interest us, but to see an ad will be similar to seeing a wide range of news items that interest us: new articles in the market, new models of all kinds of technologies or clothing that may interest us .
The large corporations that control a large part of the market will no longer have a monopoly of inefficiency and pure profits for them, but the service that will be provided thanks to the blockchain will help everyone with their kind announcements.
Kind Ads Team
Kind Ads has an all-star team with very strong advisers.
For an interview with one of the advisers, Neil Patel, check out this video:
https://www.youtube.com/watch?time_continue=1&v=HfxQrJS04pA
More Information & Resources:
- Kind Ads Website(There is a great short explanation video available on the website.)
- Kind Ads WhitePaper
- Kind Ads Twitter
- Kind Ads Telegram
- Kind Ads FAQ
- Contest of originalworks
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