You already know that professional copying is worth your weight in gold. You know that a good copywriter can help you both drive traffic to your website, and keep it there when it arrives.
Who knows how to find that copyist.
Don't worry, you're not alone. The problem with copywriting is that, unlike, say, soda or bathroom cleaning, it’s not something you buy every week, or even every month. And unlike the products and services you're familiar with, it can be difficult to know what to look for - or to see something good once you've found it.
Fortunately, like most things in life, finding a copyist is easy if you know how. And this article is here to show you how.
What to look for in a writing service
If you are like most people, the first place you will turn to your search is a professional copywriter search engine like Google. Smart movement. Your copyist's website is probably the biggest indicator of what kind of service you can expect. Here's what you can watch:
- Client evidence
Any good copyist will know that proof is one of the most powerful marketing tools you can use to create a copy that converts site visitors into consumers. (If they don't know this, they are not a good copyist. Click that "back" button immediately…). You would expect your copyist to use the evidence on their site, would you? See the link for "proof" or "customer comments" or similar. If not, ask yourself why ...
- Portfolio
No reputable copyist would expect you to send them a project without seeing some examples of their work. The copyist's portfolio is his calling card: without it, they go nowhere. Spend some time looking at a portfolio on your copyist's website. How is a copy read? It should be clear, concise, and easy to understand. It should also let you know that you have done some kind of action once you have read it, whether that action is a purchase, joining a mailing list, or just reading on. If the copyist's portfolio does not persuade you to qualify, there is nothing you can do about it.
- Client list / restart
There are no requirements for a copyist to begin training. Some copyists have degrees in English or in journalism, others have fully educated, and have learned their art from the ground up. Instead of asking your copyist about their qualifications, then, ask about their knowledge. Who did they work for in the past? What did these other customers do? The answers to these questions should tell you everything you need to know about how well a copyist is equipped to work on your project.
