As you know, psychology helps us understand human behavior. Besides, it helps us modify our actions and words to cause certain reactions in people. So, a psychological approach can improve your copywriting.
Do you want to use psychology to turn more visitors into customers? That is why you should consider a psychological perspective while writing your copy.
The following tips will turn any writer into a conversion-driving copywriter:
Draw People In With Stories
Stories exist from the beginning of time. They are used for entertainment, recording historical events, and nowadays, to increase sales.
Stories trigger an emotional reaction in people. Driven by their emotions, website visitors are more likely to make an impulse purchase. Moreover, considering that stories lead to building connections, consumers will “bond” with your brand. Consequently, they’ll be more likely to make repetitive purchases.
Many brands use storytelling to win over new customers.
Rely on Novelty
It has been proven that the brain releases dopamine when exposed to something new or unfamiliar. As a result, using the word “new” in your copy can instantly increase consumers’ excitement.
Your potential customers’ brains will light up with the mention of something new.
Use the Power of Numbers
Featuring numbers in your copy will show that you base your claims on facts.
So, numerals can do two things for you: first, they grab readers’ attention, and then, they add credibility to that information.
Just consider the following variations of a headline:
How I Increased My Website Conversions
How I Increased My Websites Conversion Rate by 200%
The second headline seems more promising as it precisely states the result.
More details can be found here