New: analyticsmarketingcolumnAll contenthive-129948hive-196917krzzanhive-183959steemhive-180932photographyhive-166405hive-144064uncommonlabhive-185836bitcoinhive-183397hive-188619hive-150122krsuccesshive-124908hive-101145lifehive-139150hive-145157hive-184714hive-109690hive-103599TrendingNewHotLikersthe.curator (62)in analyticsmarketingcolumn • 6 years agoThe Curator's Feed : 2019/05/15 23:39:09#AnalyticsMarketingColumn #ChannelAnalyticsConversion Key takeaways for brands after Google Marketing Live 2019: Digital giant bets big on shoppable ads, cross-app campaigns and real-time…the.curator (62)in analyticsmarketingcolumn • 6 years agoThe Curator's Feed : 2019/05/15 20:39:13#AnalyticsMarketingColumn #ChannelCMOZone Google is focused on Ether and Ozone rather than on Amazon: Google journeys into uncharted territory with offline TV efforts and disruptive purchasing…the.curator (62)in aposttomartechtoday • 6 years agoThe Curator's Feed : 2019/05/06 15:06:40#APosttoMarTechToday #AnalyticsMarketingColumn Salesforce announces Pardot Business Units for enterprise marketers: Salesforce is launching Pardot Business Units, a new feature for digital marketers…the.curator (62)in analytics • 6 years agoThe Curator's Feed : 2019/05/03 18:58:39#Analytics #AnalyticsMarketingColumn Why you want ‘clumpy’ binge-buying customers: By understanding binge purchasing, you can uncover a new metric to measure and predict CLV – and choose which…the.curator (62)in analytics • 6 years agoThe Curator's Feed : 2019/04/19 16:32:40#Analytics #AnalyticsMarketingColumn Here’s how to get the most out of your marketing analytics investment: Build organizational structure and develop analytics leaders who bridge data science with…the.curator (62)in analyticsmarketingcolumn • 6 years agoThe Curator's Feed : 2019/04/17 15:34:09#AnalyticsMarketingColumn #ChannelMartechAnalyticsData AI-powered surveys: Hyped or helpful?: Some wonder if AI-powered surveys are over-hyped vaporware that legitimizes bad science. Here's how they…the.curator (62)in analyticsmarketingcolumn • 6 years agoThe Curator's Feed : 2019/04/09 17:50:38#AnalyticsMarketingColumn #ChannelAnalyticsConversion Using technology to plan an effective people-based audience activation strategy: A well-designed identity strategy using audience analytics and…the.curator (62)in analyticsmarketingcolumn • 6 years agoThe Curator's Feed : 2019/03/27 13:02:43#AnalyticsMarketingColumn #ChannelAnalyticsConversion Here are 6 ways to build a customer-centric and data-driven culture: Delivering customer growth and value starts with creating a culture of…the.curator (62)in analyticsmarketingcolumn • 6 years agoThe Curator's Feed : 2019/03/25 17:43:14#AnalyticsMarketingColumn #ChannelMartechAnalyticsData Are your A/B tests just junk science?: Here are six lessons for marketers from the “Replication Crisis” in the sciences to keep in mind as you…the.curator (62)in analyticsmarketingcolumn • 6 years agoThe Curator's Feed : 2019/03/15 16:30:09#AnalyticsMarketingColumn #ChannelAnalyticsConversion Back to Basics: How every marketer can tame the analytics beast: Incorporating analytics into your work isn't as challenging as you might think…the.curator (62)in analyticsmarketingcolumn • 6 years agoThe Curator's Feed : 2019/03/11 17:04:40#AnalyticsMarketingColumn #ChannelMartechAnalyticsData Martech can deliver personalized consumer experiences, but humans are still required: The human component of marketing remains as important as…the.curator (62)in analyticsmarketingcolumn • 6 years agoThe Curator's Feed : 2019/03/05 14:02:10#AnalyticsMarketingColumn #ChannelAnalyticsConversion Confirm the integrity of your data: Work with partners who can help you build an early warning system for any data issues that arise because…the.curator (62)in analyticsmarketingcolumn • 6 years agoThe Curator's Feed : 2019/03/01 17:33:40#AnalyticsMarketingColumn #ChannelAnalyticsConversion 4 simple ways small businesses can use data to build better customer relationships: An effective CRM strategy needs to include a way to collect…the.curator (62)in analyticsmarketingcolumn • 6 years agoThe Curator's Feed : 2019/02/27 14:54:16#AnalyticsMarketingColumn #ChannelAnalyticsConversion Is attribution dead? The answer is yes and no: Multi-touch attribution is only going to get harder due to platform changes and a focus on…the.curator (62)in analyticsmarketingcolumn • 6 years agoThe Curator's Feed : 2019/02/14 16:46:14#AnalyticsMarketingColumn #ChannelMartechAnalyticsData Identity management investment can pay off, here’s how: Marketers must examine how people-based IDs differ and how quality impacts identity…the.curator (62)in analyticsmarketingcolumn • 6 years agoThe Curator's Feed : 2019/02/06 14:05:40#AnalyticsMarketingColumn #ChannelMartechAnalyticsData The in-housing trend is all about data: In 2019, we’ll see more brands increasingly turn to digital ad agencies and tech consultants nimble…ebargains (68)in analyticsmarketingcolumn • 6 years agoeBargains's Feed: 2019/01/30 16:52:13#AnalyticsMarketingColumn #ChannelMartechAnalyticsData Cross-domain analytics tracking: Why you may not need it | External Link : Cross-domain analytics tracking: Why you may not need…ebargains (68)in analyticsmarketingcolumn • 6 years agoeBargains's Feed: 2019/01/30 14:01:42#AnalyticsMarketingColumn #ChannelMartechAnalyticsData Case study: A tale of two insights and why they are not all created equal | External Link : Case study: A tale of two insights…ebargains (68)in analytics • 6 years agoeBargains's Feed: 2019/01/17 15:06:39#Analytics #AnalyticsMarketingColumn Crawl, walk, run and fly: The 4 stages of scaling website analytics | External Link : Crawl, walk, run and fly: The 4 stages of scaling website…ebargains (68)in analytics • 6 years agoeBargains's Feed: 2019/01/17 14:05:12#Analytics #AnalyticsMarketingColumn Here’s why you should take a deep dive into data to optimize your conversions | External Link : Here's why you should take a deep dive into data to…
