New: boycottsurfAll contenthive-129948hive-196917krzzanhive-183959hive-185836steemhive-180932hive-150122photographyhive-101145hive-183397uncommonlabhive-144064hive-184714hive-188619krsuccessbitcoinhive-193637hive-103599hive-145157hive-193186hive-179660hive-166405hive-180301TrendingNewHotLikersshivamdwivedi (25)in surfexcel • 6 years agoSurf Excel backlash: Trolling of this kind has short-term effect on brands, say expertsAround festivals, brands often use ad campaigns to deliver social messages that resonate well with their philosophy and also bring a smile to the face of the consumer. Detergent brand Surf Excel…