**BITCLAVE-SIMPLIFYING THE CUSTOMER PRODUCER VALUE CHAIN IN ADVERTISING INDUSTRY**

Problems faced by the Consumer and Producer in Advertising industry

The advertising business is worth 550 billion dollars.Dominant players or middlemen in this business charges a lot and also doesn't guarantee whether the promotions will lead to a right audience

Middleman such as google Facebook etc.

Due to which the business has to spend and lot of money on advertising and ultimately the burden is on the customer as he has to pay more

Promotions both offline and online are not targeted to the desired section for which the product or services is meant for and as a result, they reach to the segment which is not interested in those advertisements or promotions

Also, the companies such as Google and Facebook keep track of each and every activity of the customer i.e. keeping an eye on the privacy of the customers and the customers are not even paid for the same and also their personal data is in other hands

A loss-loss situation is created and only a winning situation is created for the middle man.

Solution to the above problem is BITCLAVE

BitClave platform

• BitClave platform provides is the elimination of the middle man or intermediaries between the business and the customers.
• BitClave has a more focus approach to the promotions
• BitClave creates an ecosystem where the customer can choose what he wants to see and can opt for advertising or analytics by retailers through the smart contracts and also can earn money.
• Creating a win –win situation for both as the customers who are genuinely interested are viewing the promotions and a right kind of segment is being targeted for the businesses

Block chain is the revolutionary technology which is decentralized and with the help of smart contracts the middle man can be eliminated

BitClave platform will create a meaningful and transparent medium between the business and customers which will result in value creation for both the parties

Advantages for sellers

• Paying directly for outcomes
• Marketing expenses are reduced
• Segments are properly targeted

Consumer gains

• Monetary gains
• He has control over his personal information (transactions are anonymous until the customer chooses otherwise)
• The overall cost is also reduced for the customer for the product /services

BitClave Activity Search Ecosystem (BASE)

• BitClave has this blockchain based system known as BASE (BitClave Activity search ecosystem)
• BASE gathers a large amount of data by the activities of the customers gathers a number of attestation points-Attestation points are customer's activities the pattern of his purchase or the activities through which he has gone.
• Now this information block is sent to the block chain
• Specific and authorized group attribute multiple data to the same customer
• Customer has control over this data all through the use of block chain and smart contract

CAT Token

• BitClave now uses a Token Known as CAT which is used as a rewarding token for all the activities on the base
• This gives more power to the customer and producers reward will be given to the customer for viewing the promotions in the form of cat which he can in turn use in making a purchase
• Also for sharing his personalized data on with the producer's customers will get the rewards.
• e. the protection of customer data is in the hands of the customer himself giving more power to the customer
• CAT is based on Ethereum technology

Useful links for more information on BitClave

For more information, visit:-

Website: https://www.bitclave.com

Facebook: https://www.facebook.com/bitclave

Twitter: https://twitter.com/bitclave

Bitcoin Talk Thread: https://bitcointalk.org/index.php?topic=2030152.0

Blog: https://medium.com/@BitClave

Article written by**** : - Karan Juriani

Bitcoin talk username : karanj