Brian Armstrong the Co-founder & CEO at Coinbase believes that if ethereum pulls off this hard fork it will be a very positive signal for them as a team. It shows they can listen to community, execute in time of crisis. Bitcoin is about a year into a scaling debate, without any reasonable solution shipped. Will be a big moment to watch how the two compare. Further he thinks there is an 80% chance Ethereum will pull it off.
source : https://twitter.com/brian_armstrong/status/755242349320663049