Authored by Akash Aggarwal, CEO at Alluma

It's been just 18 months since I first encountered my own problems when trying to trade on a crypto exchange in my home country of India. I faced a terrible customer experience with paper based account sign-up processes, no liquidity, few token offerings, non-responsive customer service, basic trading tools and clunky user interfaces. As trading in India has grown exponentially, exchanges have made strides and improvements, but there are still key frustrations with current platforms.

Leveraging my experience and talking with both the trading community and hundreds of newcomers to crypto, it became clear that there are nine recurring pain points across three key categories that have created barriers to the adoption and growth of cryptocurrencies in India (and beyond):

Fast forward to today, we've assembled a first class international team with experience from the likes of JP Morgan, Deutsche Bank, Accenture, American Express, PWC, Ericsson, MoneyGram International, GLG and Quoine and are ready to launch an exchange that addresses those key pain points and more

Introducing Alluma

Simply put, our mission is to transform digital currency trading across the emerging markets of Asia.

What's our focus?

To achieve our aims, we will focus on three key areas:

• Strong liquidity through global exchange partners
• Design and user experience to increase adoption and usability
• Providing a fluid customers experience from on-boarding to support

So, what have we created?

Alluma has built the first institutional grade cryptocurrency exchange dedicated to the growing cryptocurrency markets across emerging Asia. Here's a peak of what's coming soon.

Alluma mobile app and portfolio dashboard

We built an incredibly powerful & secure, yet simple platform to change the way people trade digital assets across some of the fastest growing economies in the world. Here are a few of the Alluma platform features:

• Global liquidity meaning low spread, fast transactions.
• 110+ pairs (and counting) of the world's top tokens
• Both Fiat-Crypto & Crypto-Crypto trading
• Simple buy/sell & portfolio management dashboard
• Advanced order types & trading tools
• Multilingual 24/7 customer support
• Alluma membership based loyalty program

This is just the beginning.

We will be launching in India in the coming weeks and have plans to enter the markets across Asia with an eye on the Philippines, Thailand, Malaysia and Indonesia. Headquartered in Singapore, we have a rapidly expanding office in Delhi and plans to open an office in Manila soon. These are all rapidly growing cryptocurrency communities and underserved in terms of exchange services.

Over the next few weeks we will be showcasing more about Alluma and making some big announcements.I hope you follow us to stay up to date or better still, get involved with the discussion and join our community

Join Telegram here: https://t.me/allumaexchange.

Also follow us on:

Twitter: https://twitter.com/allumaexchange

Facebook: https://www.facebook.com/alluma

Ps. You can also join our waitlist on our website, https://alluma.io/