Sold a beachside paradise with A-list models including Kendall Jenner, millennials swarmed to the Bahamas in 2017 for the ill-fated Fyre Festival.
We all know what happened next: Wrecked local businesses, dilapidated cheese sandwiches and deceived customers who formed a class-action lawsuit against organizers who used their money to bankroll decadent lifestyles. At the core of the media circus was the role of influencer marketing. Having failed to properly vet the new concept or disclose financial relationships to Fyre, celebrities poneyed up after government agencies came knocking. Jenner, for instance, was forced to pay $90,000 out of pocket for her role in promoting the festival.
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