Imagine an ecosystem that allows companies to reach their customers easily and efficiently, not minding the strength and finance level of the company, imagine a world where can hope to gain access to the quality of goods and services they desire simply by checking the notice board(in this case digital display), imagine a future where every startup can easily reach their target market in 3 simple advert process, create-verify-run, as innovative as it seems, it is possible.

The Challenges of Digital Advertising Ecosystem

Digital Advertising Ecosystem is plagued with several challenges, including the inability of companies to reach their targeted audience, lack of effective advertising strategies and a plethora of other challenges which are caused by one party or another.
The truth still remains that in as much as the advertisement industry is experiencing exponential growth and development, the challenges accruing to this ecosystem is so much that if not curbed, could lead to the total meltdown of the entire ecosystem.

Digital displays is the newest innovations in the advertisement industry, it has surpassed the ideologies of newspapers, flyers and even billboards, now companies have the ability to display their products, goods and services, directly to prospective customers using videos, animations and the likes, getting the minds and hearts of these customers and utilizing excellent advertising skills to conceptualize their services and attract the customers close to them.
Be that as it may, the challenges affecting the advertisement industry is gradually encroaching the digital display innovations, and steps needs to be taken to halt this effects in order not to create an epidemic advertisement predicament.

The Solution – HYGH Infrastructure, Democratizing the Advertising Industry

HYGH is an innovative platform that plans to grants brands and companies the ability to connect to customers at a large scale by creating an infrastructure that allows digital display owners to connect with brands and advertise for such brands, creating a decentralized means of advertising ecosystem.

HYGH works as a Digital Out Of Home(DOOH) advertising Service, which creates a seamless ecosystem creating a win-win solution to advertisement.

HYGH seeks to create a platform that not just allows brands to connect to customers, but allows them to retain their customers by democratizing the space, building a platform where customers can make reviews and moderate adverts from companies serving as excellent feedback mechanism and granting brands ability to evolve their products and services towards the needs of their clients.

HYGH utilizes a state-of-the-art technology with JavaScript to optimize digital adverts onto any type of digital displays anywhere in the world.

HYGH COMMAND AND CONTROL CENTERS

HYGH Platform seamlessly connects brands with digital display owners, and, to ensure global adoption and effectively manage the large influx of advertisers and brands, HYGH utilizes a universal protocol consisting of Networks of Intelligent Hubs, that are in-charge of management and running of the companies adverts, ensuring that the required information is related back to the brands and that every digital board precludes the adverts they are meant to showcase effectively.

Features of HYGH Platform:

Some of the special features of HGYH platform that ensures its effective running, decentralized architecture and result-based achievement includes:

“Store and Forward” Protocol:

This features allows for efficient management of adverts and displays and checks for internet dis-connectivity issues by creating a stored version of adverts sent to the digital displays, ensuring that each digital display gets to showcase the adverts sent to them effectively, this function allows for effective monitoring of third party display owners.

Self Test Protocol:

The self test protocol allows the HYGH Platform to test the adverts for compatibility to display screens and environmental conditions and helps mitigate disparities of displays and inter-connectivity issues. Hence HYGH Platform utilizes this protocol to constantly evolve and develop a better platform with time. In other words, self test protocol serves as an auditing tool.

Community Validation:

In order to democratize and decentralize the industry effectively, HYGH Team introduced Community validation feature into the platform, this is to curb some misappropriated activities of digital display owners. Here community members serves as manual validators of quality and suitability of the content to the environment, and are incentivized for it.

Content Moderation:

HYGH contents moderation system checks for all contents to be published and ensures that unaccepted contents like political messages , pornographic contents, hate speeches, etc are screened out and unaccepted. To further implement content moderation, HYGH seeks to implement a reputation scoring system for advertisers, brands and digital display owners.

Community Based Review Systems:

To ensure innovations, User friendly interface and effective evolution of service, HYGH Team plans to integrate “User Knowledge Challenges”, which would be made up of effective and incentivized customer based reviews and surveys, ensuring growth and development of the platform.

HYGH Demo:

A demo of HYGH Platform is available HERE, enter the code

ABC123

to pair.

HYGH RoadMap:

HYGH Token:

HYGH Token is the utility token of the HYGH Platform with a total supply of 1 billion token, It is an STO token that will be utilized as the store of value and interaction currency of the HYGH Platform, Detailed explanation of The Token is Presented in the Info-graphics below.

For More Information, Check Out The Following Links Below:

HYGH Website
HYGH Whitepaper
HYGH Telegram

@IamChijamz, and i would like to hear your feedback about HYGH Platform.