We have seen good numbers of celebrities partnering with crypto exchanges recently with Adam Devine as the latest addition to Bitget ambassadors who already Lionel Messi. Apparently, exchanges may have noticed their impact to adoption to get them involved.
Messi and Ronaldo have a huge fan base and I guess the partnership with their respective exchanges may have not only onboarded new user but created the needed awareness in the sporting world. Same could be said for Adam Divine whose fan base are largely in the United States where crypto exchanges aren't finding it rosy but his influence could be a huge plus.
Some other exchanges are also involved in sponsoring other sporting events while some football clubs have noticed the potential of Blockchain and crypto to roll out their fan tokens.
While I think Blockchain and cryptocurrency could be the future, how many of these celebrities do invest in what they promote? I ain't sure of Lionel Messi and Ronaldo but some celebrities like Steven Seagal and Snoop Dogg are reportedly crypto holders.