Patron and the influencers
Patron is a platform that was created to help influencers to be known and contacted by large companies, providing the opportunity to get sponsorships through contracts.
Patron allows companies to find the ideal influencers to carry out their advertising campaigns, allowing the public to analyze the information that will arrive. This marketing model has become very popular lately, the fact of looking for influential people, and promotions through social networks has had a great growth.
What are the influencers?
Influencers are people with a large following in social networks. These influencers are in different social networks as they can be: Facebook, Instagram, YouTube, etc ....
Influencers usually create content to which their public constantly follows, showing great interest, influencers often use their large number of followers to advertise products from different companies, this interest is what companies have noticed and have motivated them to sponsor these influencers , making this branch of "social marketing" grow.
Patron and its cryptocurrency!
Patron has a total offer of 400 million PAT, and will start with a distribution of 240 million of these. The destination of these profits will be used to create Patron services for the development of applications, installations, etc ...
Benefits of Patron for the "INFLUENCERS"
The creation of direct connections between companies and influencers generates great benefits for both sides, but now we will see a list of the benefits for influencers when using Patron:
1- Creation of direct connections, without intermediaries.
2- Greater work options.
3- Profit increase.
4- Sponsorship.
5- Sponsorship of liking for the followers.
Benefits of Patron for companies
1- Direct connection with influencers.
2- Targeted demographic access.
3- Previous analysis of the influencer.
4- Better insured results.
5- Different types of contracts, depending on the need.
Because Targeted Demographic Access is so important?
Pattern allows companies to know to which public the information will be directed, this based on a previous analysis of the influencers made by categories. This allows a greater success rate in the advertising campaign to be carried out, since it will be directed to the ideal public.
Use cases
The company "Riot Games" carries out an advertising campaign to sponsor its game League of legends. For this reason they decide to look for influencers in the area of video games. For this task they use Patron, where they contact different influencers, twitter critics and youtubers. In this way Riot Games ensures that your message reaches the ideal audience, people who are interested in the game, improving the results and attracting potential customers to your company through these influencers.
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