Yes. This is a much needed change. If they can make Steemit Inc a company that can pull a profit without relying on selling their large but limited supply of tokens, then i'm sure their investment will do really well. As it stands, there is an unhealthy obsession with trying to assimilate everything into the TRON network, even if it is a technical blunder to do so and I imagine, it is because up to now, selling tokens is what they do best. Creating another one, taking the STEEM name, and affixing some more centralised unknown new economic mechanism to it to create some new demand is probably the easiest way to make a quick buck and it's all due to the lack of larger time horizon thinking.

If social media companies can pull hundreds of millions, even billions of profit every year by making platforms that are sticky to a lot of users, then what is the need to make short run "profit" selling tokens?

That itself answers half the question. They can't. And so between the two choices, the obvious is to go with the quick short run profit and then just make empty promises whilst the price bleeds to the abyss.