Shake Shack recently announced a new rewards program that will give customers free Bitcoin — a bid to attract younger customers to the fast-casual burger chain, according to reporting by the Wall Street Journal.
Rewards programs like this and the free money they offer are nothing new to consumers: Credit cards have sign-up bonuses, bank accounts earn interest, and there are even tools to get cash back when shopping online.
But with the rise in popularity and mainstream adoption of cryptocurrency, you can increasingly get many of those same perks issued in cryptocurrency instead of credit card points or U.S. dollars.
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