On Monday, Jan. 29, Google is set to update its policies to allow certain cryptocurrency products to be advertised on major search engines. Bitcoin
BTC
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exchange-traded funds (ETFs) appear likely to meet the criteria, sparking speculation within the crypto industry.
In December 2023, Cointelegraph reported that Google’s crypto and related ads policy will be revised on Jan. 29 to allow ads from “advertisers offering Cryptocurrency Coin Trust targeting the United States.”
With the recent approval of 11 spot Bitcoin ETFs by the United States Securities and Exchange Commission (SEC) on Jan. 10, investors purchasing shares in a spot Bitcoin ETF acquire a stake in the fund’s Bitcoin holdings.
Crypto analysts are optimistic about the potential inflows to Bitcoin ETFs, citing Google’s high transaction processing capacity in searches. According to recent data from DemandSage, Google processes 8.55 billion searches daily.