What is an influencer?
A person who is able to address a large number of people, only through social networks is currently known as an influencer; These have the ability or ability to make their followers perform tasks, actions, among other things. If they know how to act before them with the power of conviction, they can convert their ability into business, through what is known as "Social Marketing" that over the years has had a boom in terms of the companies that turn to it.
What role does Patron play in marketing?
Patron, is a tool that allows companies to find their right influencer, that patent their product in the indicated market. Thanks to the classification of them, Patron allows a variety of categories of influencers from which companies can take the most convenient, they are divided based on their number of followers, their activity and their commitment; thus they achieve a marketing aimed at the specific group of people who are looking for the company.
This is of vital importance considering that many times the products that are offered through other platforms or networks, end up mostly without completing all the expectations that were projected according to the advertising proposed.
What benefits does Patron have for the influencer and the company?
It offers a diversity of benefits for the categories of people who use this tool: Followers, Influencer and Company.
• For followers, it allows you to observe products that have a direct relationship with the people that follow, therefore, products that fit your tastes perfectly.
• For the influencer it gives them the opportunity to obtain contracts with different companies and in this way profit from their ability to work with social networks
• For companies, it is a tool that allows you to quickly disseminate your information to a specific group of people, something that, as mentioned above, is very important because they offer their products to potential buyers.
In conclusion, Patron has a number of benefits that satisfy all the people involved in its use, in turn, it serves as a "bridge" that provides a good performance in terms of advertising, a secure relationship between the company that offers the product and the influencer that offers it to its followers. Patron is possibly a revolution in terms of how to carry digital marketing.
Experiences using Patron?
Amanda is a young girl who has good figures in their social networks, averaging almost 100 thousand followers in them, thanks to its content of youth clothing style has attracted the attention of different brands or companies that seek to give good publicity to their novel outfits. Among them you will find "Somethings New's" that offers good quality clothing and at the same time novel in terms of style, unfortunately on previous occasions they have contacted influencer that have not fulfilled sales expectations or have not attracted attention to the group of people indicated. For this reason they have turned to Patron, who has given them the opportunity to contact Amanda and thus, be able to direct their advertising to the appropriate group of people in consequence of this they improve their image and obtain an adequate publicity, on the part of Amanda will manage to profit from his influence among his followers offering quality material, which will not hurt those who follow it.
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