Marketing strategy for different companies have changed over the years with the evolution of public demand and interests. In this modern times, the companies are trying to find out different ways how they can have an impact on their customer’s mindset and lure them into buying products from them instead of their competitors.
Studies have shown significantly that the companies and brand that are trying to do humanitarian works for a particular cause or mission, have managed to impress buyers into their side. As this method has proven to be a very successful model, many other companies have followed the same path. It has been seen that people will stick with the products of a particular brand if they think that they and the brand share the same kind of motivation and vision. Capitalizing this fact, the companies are also trying to create a long lasting bond with the people through the social responsibility movement. And so the influx of brands into the Corporate Social Responsibility (CSR) have increased significantly.
It has been found that the global brands spend around 15 Billion dollars a year in this CSR initiative which shows that more and more companies are trying to make this motion an integral part of their business activities.
And it is just not only about the customers where the brands feel the necessity to join the CSR movement. The employees within the organization pursuing the CSR, feel the thrill that they are just not working for the paycheck, they are also working for a cause which can immensely help the mankind. This creates a positive vibe within the company workspace and making the work environment more active and motivated. Statistics also proves this claim where it says that around 88% of people say that their employment feels fulfilling when they are working towards a cause and it also can be seen that the productivity of these employees have risen up by 13%. Even in the initial step of the employment, is can be observed that 73% of the Millennials are more keen to join a workforce which supports the Corporate Social Responsibility program.
This tendency of the brands to come up into the aid of humanity has solved one the problems in humanitarian sector. Previously the non-government organizations (NGO) working for the betterment of the people faced many problems in their pursuit involving the scarcity of funds, lack of properly trained and motivated volunteers to carry out this works. This is where the involvement of brands have provided a solution through their improved resources and intentions.
Even though the intention are there, the companies still face problems in finding the proper cause which can have the most substantial effect and also would serve their cause. This is where Inpactor provides a unique solution through the collaboration of brands, volunteers and causes. It is working to create a sustainable platform where the different entities can post their causes that they want to pursue and the brands and companies can browse through these causes to pick out the one they might think serves their interests and hire the volunteers to carry out the job.
| ICO NAME | INPACTOR |
|---|---|
| Website | https://csr.inpactor.com/ |
| ANN Thread | https://bitcointalk.org/index.php?topic=3283594.0 |
| https://twitter.com/theincitement | |
| Telegram | https://t.me/theincitement |
| https://www.facebook.com/theincitement |
| Author Bitcointalk ID | onemancrypto |
|---|---|
| BTT link | https://bitcointalk.org/index.php?action=profile;u=1769254 |
| ETH ID | 0x9028bF231cC510105c202213078d33ce1E2de102 |