What emotion is driving the market now?

ave you ever wondered if you can scare your customers into buying your product?

If you’ve wondering this, you’re not the only person who has thought about this somewhat peculiar question. In fact, not only are you not the only person who has wondered this, but it’s actually an extremely valid question.

It’s a very valid question because fear-based marketing works. Fear can actually trigger your target audience to take action and buy your product or service.

A few examples of brands successfully using fear to grow include:

Nike. Their “Just Do It” tagline makes people fear missing out because they didn’t commit in time.
L’Oreal. They use the tagline “Because I’m Worth It” to take aim at the insecurities of people regarding their appearance.
FedEx. They used the tagline “Absolutely, Positively Overnight” to make people fear missing a deadline.
With this in mind, scaring a prospect doesn’t mean putting a gun to their head and making them buy. It means making them feel like they are going to miss out on an opportunity.