Unibright ICO review - Why I'm passing on it

Website link : https://unibright.io/
Name: Unibright
ICO date: starts april 10th
Type of platform: Framework for business to blockchain integration, easy-to-deploy smart contracts on multiple public blockchains
ICO soft/hard-cap: Soft cap $2,200,000 / Hard cap $13,542,375
Token price: 1 UBT = $0.14
Total supply 150,000,000
Tokentype: ERC20
Country: Germany
Competitors: SAP, Oracle,

Unibright creates a visual workflow designer which allows businesses to generate and launch smart contracts onto a fitting blockchain without the necessary coding skills required, neither in traditional programming or in blockchain + smart contract development. Additionally, they provide a easy-to-understand explorer to parse data from blockchains to make applicable and useful to their businesses. The Unibright framework can help businesses integrate their existing ERP / IT-systems with blockchains. Businesses using the Unibright framework have to need to research which of the many blockchains they should be using to fit their use cases and business, this is a service provided by Unibright's platform.

Although their team has relevant experience, and the project has a working prototype, I have major doubts on the project causing me to pass on the ICO. I think the shady press sources providing 'fluff pieces' on Unibright without any recognized sources talking about it is a valid raise for concern. The biggest concern for me however is the use of the tokens. Tokens on the Unibright platform will be used to access the workflow's and launch the smart contracts, depending on the amount of contracts you wish to deploy, you will need a growing number of Unibright tokens. This will lead to larger and larger costs for businesses to use the service, as well as creating a variable cost instead of a fixed cost for Supply chain processes. In my opinion, the costs might outweigh the benefits when it comes to adopting the Unibright platform for the services purposes. Additionally, it will likely be very expensive for small businesses to adopt the Unibright platform since small as well as big businesses have MANY supply chain processes which would need to be launched onto the platform.

From my research, I cannot find what will happen to the tokens when the service is paid for. Will they be paid and held by the Unibright team? In that case, prices for the token will increase as the circulating supply decreases meanwhile Unibright will collect more and more tokens which they can sell back to the market, creating an infinite cash flow loop for them. If that is the case, it creates the risk of tokens flooding the market. This poses many more risks which I don't really feel like getting into, but this was however one of my biggest concerns.

Furthermore, I'm not sure why they are creating a token. The service could be using either existing cryptocurrencies as payment, or use fiat currency to pay for the services. They list it as a utility token, which it is, since its sole use case is to pay for services on their platform, but the token is interchangeable with other cryptocurrencies or fiat currency in my opinion. And how will the deploying of smart contracts work, for instance, if a business wants to launch it on the Ethereum platform, will the Unibright tokens cover the cost of gas to do so?

Another question I ponder: Will smart contracts launched be visible for everyone? In such a case, it significantly limits the use cases for the 'Multi party approval' service due to security and businesses not wanting to put all their processes online and visible for competitors or the public in general.

Questions 1 - 16 answer with rating 1 - 10
Website user experience: 7
White paper overall: 7
Idea: 7
White paper technical details: 7
Roadmap: 5
Team overall: 7
Team developers: 7
Team marketing: 4
Team business management experience: 7
GitHub activity: n/a
Partnerships: 6
External sources of partnership confirmation: 5
Advisors: 7
Reviews: 7
Press mentions: 5 (shady news-outlets without any real traffic based on Google trends)
Reddit activity: 8
Bitcointalk activity: 7

Questions 17 - 19 anwer with y/n
Prototype ready: Y
Online team AMA: Y
Bounty campaign: n/a

Questions 20 - 34 answer in text and numbers
Number of team members: 7
Number of team developers: 5
Date of first GitHub commit: n/a
Number of Github contributors: n/a
Number of GitHub commits: n/a
Partnership one-sided or two-sided: Both, Microsoft is one-sided
Pre-sale bonus: n/a
ICO bonus: Maximum 10%
Telegram members: 7047
Twitter followers: 3005
Facebook likes: 2165

Links :
Facebook https://www.facebook.com/Unibright.IO/
Reddit https://www.reddit.com/r/Unibright/
Bitcointalk https://bitcointalk.org/index.php?topic=2892915
Telegram https://t.me/unibright_io
Twitter https://twitter.com/UnibrightIO
Medium https://medium.com/@UnibrightIO
AMA