This is surprising news. Facebook is allowing crypto ads once again. This came out of left field. According to the article you will have to submit an application to imply for the ad and it will have to be improved by facebook. That way they can determine if it is legit. But you still cannot promote icos on the network.
Like Facebook or not this is big news for several reasons. One it says crypto is legit. It says it is here to stay. It says Facebook is getting a lot of crypto ads and plans on getting more of them. It hints that facebook might get into the crypto space. And it will be a push for all the crypto companies that are advertising. But the fact that they are legit is the biggest factor. This is the future of the net and people are starting to open up to it.
What is next? Will other companies follow? There was a few places that banned them but this might start to change.