Hi iotaforall,
I think one digital newspapers is what is going to break the dam. They desperately need a solution and their subscription model is not working.
Enter Iota, together with satoshipay is going to give users more choice and let newspapers survive.
https://www.reddit.com/r/IOTAmarkets/comments/6wbayz/how_iota_and_satoshipay_solved_the_newspaper/