I'm not a financial advisor as i'm simply shedding my thesis on the value of this coin.
Now get this, from the creator of JavaScript and the Co-Founder of a Mozilla and Firefox, with a solid team funded by Founders Fund, Foundation Capital, Propel Ventures Partners, Pantera Capital, DCG, Danhua Capital, and Huiyin Blockchain Venture among others.
This project is supply the world with a platform that pays users, and content makers for simply watching ads along with sharing (tipping) sites.
Basic Attention Token radically improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users. It all happens on the Ethereum Blockchain.
Now there's more that goes into BAT coin but my thesis would be to play this coin long. From an investment point of view, this coin will be one of many that will give you a pretty nice ROI once it gets utilized by more people. (Which it is everyday)
If your don't believe me go check out the long term charts as well as visiting Batgrowth.com to view how many new users they have acquired ever since it came into existence, you'll notice the constant incline. (Bullish)
Notice the team and the white paper, this is more than legitimate. Again, only trying to spread my light as a Crypto Enthusiast and investor. Making the quality of this coin known even more by new or existing users!