This coin has been around since 2014 and the developer has been actively working on it from the beginning. I don't see this coin or the developer going away anytime soon.
It has one of the lowest market caps on Bittrex which means there is room for MAJOR growth in 2018. If you look at it's historical data on Coin Market Cap on Jan 1st, 2017 the market cap for BYC was $90,000 and grown to 4 million as of this post. That's around 45X gains in one year and I fully expect it to continue in 2018. Not many other coins can give you the opportunity for 45X gains in one year.
This coin already has a real world usage and is partnered with a corporation in France and will partner with more businesses in 2018. You can read about their partner @ http://www.bytecent.com/partners.php.
I took the time to read all 85 pages, TWICE, concerning BYC on it's bitcoin talk forum @ https://bitcointalk.org/index.php?topic=999498.0. I've got a good bit of money invested in this coin, so I wanted to make sure it's a good investment. I have been very pleased with the progress of this coin.
This coin is only listed on Bittrex at the moment, but it should be added to other exchanges in the upcoming year. Also, when Bittrex finally opens to new customers more new money should help raise the price of BYC significantly.
Feel free to do your own research, but these are a few reasons why I'm a BIG believer in BYC and it's great potential. I agree that the marketing side could use a good bit of help, but what's most important is the product that's being used. I fully believe the marketing will take care of itself as this coin continues to develop. It's not a bunch of hype and hope like most other coins on the market, but this coin is actually being used in the real world, and I fully believe has nowhere to go but up in the coming years.
Hopefully, this will help you make up your mind one way or the other concerning this coin.