As you already probably know, Etherecash is a sort of a facility provider that provides you smooth transactions for a reasonably small fee. The Etherecash staff makes sure to use that fee for stabilizing the whole platform and making sure that all of the contacts are up to date. That fee also funds the security measures that reduce the risk of hacking and cyber theft.
Both the lenders and borrowers want a safe environment where they interact and this platform needs funds to ensure exactly that. This platform is therefore considered an ecosystem in which the money transfer is fast and works exclusively on the Etherecash token. That means that you make all of the payments by using that exact token. The crypto debit card will make sure that the use of this token flourishes even more because the customers will be more than satisfied with our “lend, send and spend” policy by which they will be able to meet all their key financial needs.
So what is the target audience of this platform? That is an easy answer because this platform is for everyone. In order for you to better understand this model, you should know that everyone includes: individuals, companies, SME’s, projects, entrepreneurs and the unbanked. As for the loans, they can get loans that are for projects, business, instant needs, developments, cars, student loans, medical emergencies and bridging loans.
And who should be interested the most in Etherecash? Those who:
Are interested in border free and hassle free loans and who have no prejudices;
- Those who want transparency and reliability.
- Those who are up for competitive market rates and returns.
- Those who need affordable and fast international money transfer.
- Those interested in asset backed loans for security reasons.
Speaking of the market strategy for Etherecash, it is safe to say that it has developed a very strong market with an even stronger following. Those have been achieved by efforts to educate individuals in borderless transactions that can be performed throughout the whole world. Those efforts also included education about blockchain, cryptocurrency and smart contracts.
What was the initial focus? The initial focus was to present to everyone online presentations that would broaden awareness and interest those people into blockchain solutions that would simply everyday tasks and problems. All of this has created a solid foundation for blockchain technology and smart contracts to develop transparency that would furthermore enable safety and trust between clients.
This is mainly provided by the Etherecash ICO which is the first medium between the people and market. The crowd sale is the answer to making sure that Etherecash goes into the full scale development and hire the best analysis out there. The founders have funded their own development, research, marketing, legal development and testing; but the crowd sale will hire the best people in the market. The aim to implement the highest security standards that would represent the SMART model: Specific, Measurable, Achievable, Realistic and Time bound.
So how is this Etherecash deployed and backed? First of all you should know that part of this business model is to have the deployment of best lawyers. They are the ones who back the smart contracts into full scale and enable the border free loans. The peer to peer platform is backed by cryptocurrency which makes everything easier and faster.
The Etherecash platform makes sure to provide you with a network of users that can connect among each other and find the perfect partner. That means that you would be able to find someone suitable and access this platform via your internet or mobile phone. Facilitating lending is possible from any country to any country and from anyone to anyone, no matter what their background or income is.
How is this achieved? That is easily answered – it is achieved through a simple device that makes your life simpler – the Etherecash token. This token makes all financial transactions easy-peasy and makes those transactions free of manipulation, misunderstanding and misinterpretation.
To sum up, we have talked about the basic business model that makes the Etherecash platform go smoothly. This model is backed up not only by funding but also the perfect technology that consist of cryptocurrency and smart contracts. Once you get presented with the data surrounding this business model you will finally understand how everything is easy. The security is achieved via token that makes all of the transaction easy to follow and easy to perform.
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