AdEx is a blockchain-based ad exchange aiming at disrupting the existing online advertising landscape and address its significant problems: advertising fraud, privacy and consent to receiving sponsored messages, etc.
AdEx is completely transparent and built on top of Ethereum smart contracts.
We believe we can empower advertisers and publishers with a platform that is secure, transparent and beneficial for all the parties involved in the process, consumers included.
The big News that has triggered the price hike rally is that it has partnered with NEO, a China-based open source blockchain.
Earlier AdEx planned to use Ethereum blockchain, however, it has seemingly opted otherwise after studying what NEO has to offer.
ADX, the platform’s native token issued over the course of the campaign, has peaked several times so far, and is currently traded at the price of $0.80, which is the coin’s all-time high. Its exchange rate skyrocketed immediately after the partnership was announced.
Neo was initially founded in 2014 under the name of Antshares. After the rebranding, it has become the country’s biggest blockchain infrastructure. The project claims that its main goal is to promote the emergence of what it calls ‘smart economy’.