🔹 With IEO, the exchange can share expertise in organizing and promoting sales. With an ICO, you need to hire advisers, employees, agencies.
🔹 With IEO, one must not forget where the users of the exchange come from. The last anti-case that I saw: the project was listed on the Korean exchange, made dozens of publications in Western media and not a single one in Korean. With an ICO, it’s enough to target the countries where the project’s resources are currently being collected or have
🔹 In an ICO, your target audience may include non-crypto people. With IEO, these are traders and users with more experience and they are less susceptible to cheap tricks. This should be taken into account, at least in marketing strategy.
🔹 With IEO on the top exchange, the very fact of this is one of the key news feeds. With ICO, this is not a factor.
🔹 With IEO, road shows and event-activity should be planned taking into account the events of the exchange. They often hold such events, there is a warmed up audience and it is easier for them to invest in you than for anyone else. 5 differences between the promotion of IEO and ICO
🔹 With IEO, the exchange can share expertise in organizing and promoting sales. With an ICO, you need to hire advisers, employees, agencies.
🔹 With IEO, one must not forget where the users of the exchange come from. The last anti-case that I saw: the project was listed on the Korean exchange, made dozens of publications in Western media and not a single one in Korean. With an ICO, it’s enough to target the countries where the project’s resources are currently being collected or have.
🔹 In an ICO, your target audience may include non-crypto people. With IEO, these are traders and users with more experience and they are less susceptible to cheap tricks. This should be taken into account, at least in marketing strategy.
🔹 With IEO on the top exchange, the very fact of this is one of the key news feeds. With ICO, this is not a factor.
🔹 With IEO, roadshows and event-activity should be planned taking into account the events of the exchange. They often hold such events, there is a warmed-up audience and it is easier for them to invest in you than anyone else
Thank you. Nikita