Kepler – Facebook of the blockchain community

The newly formed group TaaS, Token-as-a-Service, will conduct an initial coin offering from March 27, 2017 to April 27 2017. TaaS will create a closed-end fund for investing in blockchain assets and thereby focusing its subscription-based business model. The closed-end fund will be governed by Cryptographic Audit.

In addition, TaaS will introduce Kepler, a Bloomberg-like cryptocurrency portfolio management and analytics platform. The private beta release is planned for Q3 2017.

According to the Whitepaper, Kepler will offer:
Market research;
Analytics;
Investment objectives;
Portfolio management; and
Paper trade.
Based on the above mentioned functionalities, Kepler has the chance to become the

Facebook of the blockchain community.

Kepler could become a household name for integrating and connecting blockchain and cryptocurrency markets around the globe. It could be a disruptive software, a publishing house, a media outlet or an exchange – the opportunities are countless.

An analogy could be made to the famous Bloomberg Terminal. At the beginning, the Bloomberg Terminal gave traders, researchers and visitors the opportunity to connect with each other, monitor and place quotes on financial markets and message / chat with each other. In other words, the Bloomberg Terminal has become the Facebook of the finance community due to its large network effects. The annual subscription fee for a Bloomberg Terminal amounts to USD 20 k. This shows how valuable Kepler could be for TaaS.

In order to be successful, Kepler should produce the same network effects as Bloomberg has built over the years. Almost every dedicated financial professional has its own Bloomberg Terminal as significant trading volume is conducted through the terminal. If Kepler is able to produce similar network effects, it would be almost immune against competition as the switching costs would be too high for the end user. TaaS should make sure that the feedback of the users is properly incorporated into the system during development phase but also thereafter.

Thus, potential revenue stream of the Kepler platform, created by TaaS, could be
Annual subscription fees;
Advertisements on the terminal;
Sponsored news;
Real-time quotes.

A priori, it is very challenging to estimate the amount of revenues TaaS could generate with the Kepler platform. More than 20’000 traders are often online on Poloniex. If 20% paid an annual subscription fee of USD 500, annual income could be USD 2 million. New start-ups could place advertisements on the terminal. Considering that over 100 ICOs have already occurred and each of them could place an advertisement on Kepler costing USD 150 would lead to an additional income of USD 15 thousands. A further income stream could be the offering of aggregated of real-time quotes and charting Technics. Finally, sponsored news could serve as as further revenue stream.

To conclude, Kepler could make a huge impact on TaaS’ business model and become the Facebook of the blockchain community. Kepler could become an industry standard in the blockchain industry, which would enable TaaS to receive a huge premium in the market. It will be interesting to watch the innovation and movement of Kepler and whether it will revolutionize the cryptocurrency investment world.

Links
Bitcointalk.org
Crypto Blogs