actually it may or may not be a pyramid. they claim to offer a very low cost crypto currency exchange (like Poloniex or Bittrex), where the fees are 1/10th of what they are now. Market makers also get paid rather than get charged fees. you can try this link instead: https://wcex.co/?ref=QchgUm1k

for more info you can see the thread on bitcointalk: https://bitcointalk.org/index.php?topic=2026078.0

to sign up, use this link instead: https://wcex.co/?ref=QchgUm1k :)