Website: https://www.gazecoin.io/
A brief history of AR / VR Content
The seemingly aggressive posture of AR and VR in 2015 and 2016 had propelled many content creators – from small and independent movie studios to established game designing studios. While the content creators were going gaga over AR and VR campaigns, not many comprehensively understood the influence of such campaigns on KPIs such as social sentiment, brand awareness, website traffic and sales. The narrative has certainly changed to some extent in 2017 though. VR and AR technologies are being dubbed as ineffective and too expensive by mainstream media. Contrary to this propaganda, Facebook acquired as many as 12 AR / VR companies and not many will forget the acquisition of Oculus for $2Billion in 2014. Other tech companies such as Google and Apple have also invested heavily in immersive media.
The Problem
Absence of a universal and ad-driven model for driving AR and VR content has essentially resulted in two business models:
- Pay for every content download
- Pay via a content subscription
Such business models are vexed with large bouts of problems – Premium content cannot be accessed using credit cards. Also, over reliance on curiosity doesn’t augur well for users to experience new and varied immersive content. As far as portability of game currencies across a swathe of diverse virtual worlds is concerned, the thought and execution are still in infancy.
Ad-supported models have struggled to gain enough traction due to the absence of an ad metric or data layer while creating and interacting with virtual assets. Also, measuring the impact of VR and AR, quantifying ROI etc. are difficult, if not impossible.
The Solution
Gaze Coin addresses the afore-stated problems by using a patent registered technology. This patent registered technology serves as a VR / AR blockchain unit of exchange and institutes a model for advertising in VR / AR environments. The solution comes with a variety of benefits such as the following:
- Customization: Content creators and owners are capable of minting their own tokens
- Scalable Blockchain: For all intents and purposes, the proposed business solution can be distributed and decentralized using Ethereum.
- Immutable: All the transactions are recorded and a database of their timestamps is maintained. Transactions are irrefutable. That being said, the records of transactions are visible to the stakeholders.
Gaze Control
Gaze Control is a tool leveraged by AR and VR creators so as to allow audiences to trigger content by looking in the direction of the content.
Definition of Gaze Coin
Gaze Coin is a win-win token of exchange for content owners, advertisers and users. The foundation on which this token of exchange works is ‘gaze’ i.e., eye tracking. When it comes to immersive advertising and precisely calculating ROI on VR / AR advertising, Gaze Coin stands second to none. Also, it is arguably the killer app for tracking copyright of content pertaining to VR / AR environments.
Gaze Coin Token (GZE)
The Gaze Coin blockchain is entitled with 2 responsibilities:
- Auditability of gaze payments
- Provenance of virtual content
For more details visit:
Website: https://www.gazecoin.io/
Whitepaper: https://media.gazecoin.io/static/GazeCoin_WhitePaper.pdf
Written by:karanj
Bitcointalk profile: https://bitcointalk.org/index.php?action=profile;u=1030341