In whatever platform you are involved in you have an audience. When people are on the internet most of their intention is to break away from work or other demanding tasks and be refreshed. Thus people have accounts on social media platforms like Facebook, twitter and Instagram.
Apart from the traditional social media platforms we have decentralised sites. However, the main motive of the audience is entertainment. Yes, some are entertained by reading some special types of articles. At whatever platform you are involved you have to engage your audience/fans.
This article will outline a few ways in which you can engage your audience. Engaged fans remained committed to your platform. These are the people who can be involved in reposting your work, commenting or liking. However, our reactions to what our fans do will impact on their future actions.
Reciprocate to what your audience do.
In social media platforms your audience do a lot of things. Some write comments, some like your work and some down vote it. These are all possibilities. To engage your audience, ensure that you respond to all they do. Write responses to their comments. Even if someone comments negatively, know that he/she is concerned about you. You need to respond in a polite way to keep the room for dialogue open.
In crypto social platforms, some fans up vote your work. Take it as an opportunity to show your appreciation to the reader. It is normal that the work which is appreciated is normally redone.
Be particularly careful when there is a bad comment. At times we need to look carefully at that, so we learn something for improvement purpose. We should not always defend our position against the perceptions of others. Let us stop our gut responses and study the issue at hand. You may get new insights from that.
Even, if you do not want to respond in words you can use Emojis, which are part of the language of social media. This can spare you a lot of words. Some fans can even mention your name in their conversations. You need to acknowledge that. By doing so you open more room for interaction.
Always maintain your cool
One thing that is important is to remain composed in whatever situations we find ourselves in. You should not show that you are better than your fans. It is you who need them the most and you have to ensure that it remains like that. Let them realise that you are at the same level. That should be their perception, at least.
Create visual content
People want things that are beautiful. Using eye-catching pictures and images will do you good. Try to include variety of visual images to capture the attention of various people. You can also include audios in your platform as well. It all boils down to variety.
Maintain consistency
You need to be consistent, especially in posting new content. The amount of content depends on the media type and the length of articles you include. For our normal social media like Facebook and twitter, you will do justice by posting at least three times a day, morning, mid-day and evening. This means your audience will look forward to something new every day.
Remember to include articles or material that create value for the readers. If you are in affiliate programs, it is wise not to always clutter your page with affiliate links. Your readers will be demotivated and leave.
In case of some blogging sites, writing at least an article per day is good.
Thus, it is important to put in every effort to engage your readers. Be informative and educative and you will see your fan base increase from time to time.