The Bitcoin Gold mainnet is scheduled to launch in just over 24h on 12 NOV at 19:00 UTC and the price has skyrocketed over the past 48hrs to over $300USD as seen at https://coinmarketcap.com/currencies/bitcoin-gold/#charts
Anyone that held Bitcoin (BTC) at the time of the Bitcoin Gold snapshot will be able to claim their new BTG coins after the mainnet launches. Similar to the Bitcoin Cash launch earlier this year you will receive BTG in a 1:1 ratio for every BTC you controlled at block 491407 on 24 OCT 2017. For more info on claiming BTG, wallets, mining, and updates, please visit the Bitcoin Gold home page at https://bitcoingold.org
So, other than free BTG ,why should you care? Bitcoin Gold is making the Bitcoin we all love and trust more efficient, faster, and more economically friendly to the average user as well as cheaper for the average miner by removing the ASIC based mining that BTC and other Bitcoin derivatives rely on, instead opting to run on standard GPUs by instead utilizing the popular Equihash algorithm also used by other blockchain projects such as Komodo, Zcash, and many others. This means anyone can mine BTG with simple, easy to obtain, off the shelf parts instead of purchasing $1000+ specialized equipment just for mining.
On top of all of that Bitcoin Gold also has its own addressing system, distinct from the one Bitcoin uses, so there will be no risk of accidentally sending your BTG to a BTC address, unlike with Bitcoin Cash and many other Bitcoin fork projects.
Thank you all very much for reading and have a great day!