Cryptocurrency, previously understood only by a relatively marginal community of anti-establishment investors, has now become a concept - and quickly. Analysts estimate that the global cryptocurrency market will more than triple by 2030, at nearly $ 5 billion. Whether they want to buy it or not, investors, companies and markets cannot ignore the increase in cryptocurrencies in the long run.
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But crypto paradoxes do not seem to escape everywhere. Investors believe in regulation, but they fear many of the effects that regulation will cause. They are environmentally conscious, but cryptocurrencies have a huge carbon footprint.
Immersion in these nuances is key to understanding the general sentiment of consumers - and predicting consumer behavior - in the uncertain future of cryptocurrency.
Human strength?
The number of cryptocurrency investors around the world has continued to grow for some time, but recent growth has exploded.
In addition, the investor profile has improved. In the age of meme stocks and stimulus checks, it’s not such a niche hobby anymore. Rather, everyday consumers have seen this new asset class as a way to pad their portfolios with potentially more rewarding, albeit riskier, assets.
of crypto investors would be comfortable using it to pay for online shopping
Compared to 2018, older consumers have begun to back crypto at much faster rates. In the U.S., consumers over 35 years old make up nearly half (47%) of those who expect to invest in cryptocurrency in the next 6 months.
For a lot of these current and potential investors, crypto offers a new way to handle their finances, and many also find that the financial freedom of crypto has liberated them from the rigidity of traditional banking.
But crypto paradoxes do not seem to escape everywhere. Investors believe in regulation, but they fear many of the effects that regulation will cause. They are environmentally conscious, but cryptocurrencies have a huge carbon footprint.
Immersion in these nuances is key to understanding the general sentiment of consumers - and predicting consumer behavior - in the uncertain future of cryptocurrency.
Human strength?
The number of cryptocurrency investors around the world has continued to grow for some time, but recent growth has exploded.
In addition, the investor profile has improved. In the age of meme stocks and stimulus checks, it’s not such a niche hobby anymore. Rather, everyday consumers have seen this new asset class as a way to pad their portfolios with potentially more rewarding, albeit riskier, assets.
of crypto investors would be comfortable using it to pay for online shopping
Compared to 2018, older consumers have begun to back crypto at much faster rates. In the U.S., consumers over 35 years old make up nearly half (47%) of those who expect to invest in cryptocurrency in the next 6 months.
For a lot of these current and potential investors, crypto offers a new way to handle their finances, and many also find that the financial freedom of crypto has liberated them from the rigidity of traditional banking.
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