A Brief Overview Of: BAT
What is BAT?
BAT stands for Basic Attention Token and it is based upon the Ethereum blockchain. This decentralized ecosystem aims to revolutionize the way online advertisements function. In essence, the trinity revolves around the users, publishers and advertisers. In the current system all three are impacted negatively: users are abused, publishers are hurting and advertisers are losing. With users having their privacy breached, whilst getting data charges for adverts they don’t want, big companies like Google taking the majority of publisher profits, and advertising getting ignored, the system needs a shake up.
The BAT token blockchain, alongside the Brave browser ecosystem, aims to combat this by providing users and publishers a reward for user attention, whilst giving advertisers far better targeting and a higher ROI. This project is being led by Brendan Eich, creator of JavaScript and co-founder of Mozilla. BAT is currently ranked 53 by market-cap with a price of $0.49 and a circulating supply of 1,000,000,000 BAT.
What are the benefits of using BAT?
- Brendan Eich is a huge figure in the tech industry
- Brave Browser already implemented and performs well
- Estimated $335.5 billion online advertisement market by 2020
- Large publishers such as Wikihow have signed up
What are the disadvantages of using BAT?
- Publishers require an Uphold account
- BAT paid private adverts not released yet
- Facebook & Google could be difficult competitors
Should you invest in BAT?
BAT, in my opinion, is an absolute steal at its current price of $0.49 and I see this potentially seeing exponential growth into 2018 and 2019. Even if BAT were only able to penetrate 20% of the online advertisement market by 2020, it’d still have a market-cap of approximately $60,000,000,000. That alone would be a 120x gain from current values. More importantly, I believe in the team behind the project, with a big name such as Brendan Eich on board, I’m genuinely surprised the market-cap isn’t already higher.
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DISCLAIMER: This is NOT financial advice. The cryptocurrency market is volatile and you are at risk of losing your money. Only invest what you can afford to lose.
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Thanks for sharing. Interesting post. Do you know how BAT competes with Google for example? How are ads served in the system?
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No worries, essentially, the Brave browser blocks all adverts/trackers etc. other than their own adverts in which users get paid for their attention. AFAIK you will be asked if you want to see an advert privately in a new window and when you see the advert you get paid in BAT for doing so.
The publishers will also get a contribution of BAT and the company advertising gets a good deal too, as their adverts can be more relevant to the user, whilst being actually paid attention to. It's a win win for all three sides really.
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Great post, didn't know about BAT, u should also check out Refereum, it's new and they are currently doing a airdrop with points and twitch involved, and i think it's quite similar to BAT but for gamers, cutting out the middle man
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Thanks mate, ah I'll definitely give it a look, I've come across other gaming related tokens before but they didn't catch my eye. This one could be promising though, I'll check out their website sometime.
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It is, they already have a huge partnership with twitch and fortnite, if you are into games you already know what that means, also i've been talking with some of the streamers that support refereum and u got some big names in there, relaxbeats being one of them.
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Ah thanks for the heads up! I've just had a look at it in more detail and it looks really interesting. You're right, partnering with Twitch is pretty awesome. I'll have to cover this one too :)
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If you end up registering in the site u can use my referal link, https://refereum.com/?refid=teutonium if you want ofc
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Dammit I registered a couple of hours ago sorry man. You got many points yet?
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555 points, the top 10 guys are streamers, i already talked with them, so they are getting massive amounts of refereum, ill probably buy it when the coin launches...
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Niceee, I'm on 372 right now... I'm aiming to hopefully go for Silver, I think gold is kinda out of reach tbh. Makes me wish I had a decent Twitch following haha
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Hey thanks for the overview.
Could you briefly explain how this platform will discourage Bad Actors from mucking things up for one another?
One of the great things about bitcoin is that its structure naturally incentives good behavior and makes bad behavior prohibitively difficult/costly.
Off the top of my head, I can imagine users setting up bots to simulate "paying attention" to private ads and thus collecting BAT from advertisers.
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Thanks for your response.
I don't know for certain so this is an off the cuff answer, but AFAIK... first of all, as your BAT would be linked to a specified address within Brave to begin with, all created accounts could under-go a strict verification process.
Secondly, the adverts are created locally, not via scripts on the browser, therefore the level of fraud detection is capable of being much higher.
Not only this, due to the ads being more sporadic, and a request to be viewed in a private tab by nature, I'm not sure the feasibility or profitability would be worthwhile to even attempt malicious bot using, I'd imagine the time it'd take to put together and the electricity costs would out-weigh any potential gain if they did manage to somehow crack it.
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