During this pump I think it's important to notice which projects/tokens aren't mirroring bitcoin/ethereum's growth, and take some time to learn about them.

For example, digital art space is something that looks like it could be interesting - digital rarity linked to the blockchain for things like in-game items, art, music even. Right now the only project I know of is Pepecash, a dogecoin-like meme currency, but more serious iterations will probably sprout up soon.

I figure we will have a more real "bubble" around the end of the summer (bitcoin's steady rally this past week suggests we're not done with the pump) and things will become quiet for a long while. I'd recommend anyone new to cryptocurrency who's life/career involves the digital world to really spend a few months studying and researching a few dozen projects. Then buy a reasonably safe portfolio in September/October when things quiet down a bit and altcoin dumps happen.