Bigbom Eco serves as a decentralized advertising ecosystem for all parties involved in online advertising, inclusive of advertisers, service providers, content publishers, advertising channels, platforms. Bigbom Eco is being developed using smart contract, running on Ethereum blockchain. All data linked through Bigbom Eco is transparent, accurate, automated and immutable.
The Bigbom Marketplace concentrates on all service suppliers, who are rated and evaluated by Bigbom Eco, and service buyers transparently. The Buyer or Advertiser is able to choose the most suitable service supplier basing on the rating and reviews. Bigbom iAds utilizes an auto-optimized advertising system on an array of channels, such as Facebook, Google, Instagram, and Twitter. This system has been developed with a self-developed algorithm which facilitates the automatic optimization of advertisements, thus removing intermediaries in the decision-making process.
- Through ratings & reviews on smart contracts, advertisers can decide which publisher is the best fit for their business. Bigbom Eco Marketplace also provides rich and transparent provisioning for each ads platform/publisher joining the marketplace.
- The marketplace allows you to actively engage with advertisers, using Direct Offer or participating in a Client Bidding Offer . In addition, our recommendation engine will select and give suggestions about which customer you should engage.
- Bigbom iAds allows you to connect with multiple different ads platform within a single account. All your campaigns are now available under a single overview on your computer.
“Bigbom Eco is the first digital advertising ecosystem built as a decentralized application platform (DApp), which links ad platforms and publishers to advertisers globally. We aim to solve the trouble of truth between advertising buyers and sellers by using blockchain technology. We aim to free up human resources in online marketing optimize costs and increase the effect of advertising campaigns through the development of Bigbom iAds, an advertising automation utility which abilities to self-learning and optimizing ads bidding on many popular platforms.”
Positives -
- The Advertising Industry Is Plagued by the Current Centralized Business Model That Companies like Google, Yahoo, and Bing Use to Control the Market. Bringing Advertising to the Blockchain Cuts out the Unnecessary Middleman and Saves All Parties Involved a Lot of Money. Directly Connecting Advertisers to Publishers Is a Far Better Way of Buying/Selling Ads.
- The Role of the Hypernet Currency “Hypertokens” Is Actually Very Interesting and Makes a Lot of Sense. Considering Anybody with Some Spare Computing Power Can Join the Network, There Needs to Be Some Sort of Verification and Safety for Those Looking to “Rent” These Machines. The Hypertokens Serve as a Collateral for Sellers, Holding Them Accountable and Introducing a Barrier for Those Who Are Considered “Bad Actors”. Obviously Buyers Require These Tokens to Rent Other Users Computing Power. The Token Also Serves as a Network Allocation and Reputation Mechanism. Overall a Very Good Token Model.
Concerns -
- At the Time of Writing (May 23rd, 2018), BigBoms Github Doesn’t Have a Lot of Activity. Considering the Live Beta Is Due in October, It’d Be Great to See Some Github Progress to See How the Platform Is Progressing. It Is Completely Possible That the Team Are Protecting Their Code from Competitors by Developing Privately Before Their ICO, or Are Simply Waiting for ICO Funds to Get Started. Not a Huge Concern but Something to Keep an Eye On.
- No Other Major Concerns Here. BigBom Is in a Great Position to Enter the Decentralized Advertising Space. We’ve Seen Projects like Adex Progress Through Their Development and No Doubt BigBom Have Been Studying This and Seeking to Improve on Areas That Competitors Are Lacking In. It’d Be Great to See Some More Information Present on the BigBom Homepage but the Whitepaper Covers Everything in Great Detail. Everything Looks Pretty Good from What We’ve Seen.
Token Sale Details -
- Whitelist: Yes (Join)
- KYC: Yes
- ICO Token Price: 1 BBO = 0.0312 USD (0.00005 ETH)
- Excluded Countries: TBA
- Bonuses: TBA
- Tokens For Sale: 16.25%
- Min/Max Cap: TBA
- Accepts: ETH
- ICO Period: Starts 28th of May
Official BigBom Links -