I see great potential in this project.
First of all the hard cap is small considering the current market situation at ICOs. Project has already some work done in the past - roadmap starts from Q2 2015.
40% of tokens will be sold during the Public Token Sale - that is normal. 15% of tokens generated to Effect AI team are locked for 24 months by smart contract. Maximum investment is capped by 25k EUR that will prevent from whales.
The idea is clear and understandable. Good luck guys. I wish you success.