Agam Berry has been a thought leader in the digital marketing industry since shortly after his graduation from Punjab University in 2010. He noticed webmasters having a hard time selling their entire ad inventory at the time and devised a direct response campaign to help maximize their revenue streams.
Today, Berry makes use of his analytical marketing experience to consult with small and medium-sized businesses on how to make their marketing departments more efficient. He has also taken an interest in cryptocurrencies such as Bitcoin, believing them to be at the forefront of an economic revolution that will fundamentally change the way consumers purchase goods and services.
Agam Berry's Thoughts On Cryptocurrency
Berry believes that cryptocurrency offers a host of advantages over more traditional monies like the American dollar. For example, he likes that Bitcoin is completely decentralized, with no equivalent of the U.S. Government or Federal Reserve to artificially manipulate it. This ensures that its value will always be dictated completely by its users.
Berry also likes the security offered by cryptocurrencies. It is possible to track any individual token through multiple blocks in the public ledger that records all transactions (called a blockchain), revealing every account that it has ever been in. This makes theft and fraud incredibly challenging to pull off, especially when crypto miners are also independently validating every transaction.
Finally, Berry notes how cryptocurrency makes the global economy more accessible to the global population. While the citizens of the United States and other industrialized nations have little problem participating, many residents of developing countries cannot get a currency with universal acceptance like the American dollar. This effectively prevents them from competing in the global marketplace. Bitcoin accounts don't have any bureaucratic paperwork to sort through, so it can be used by anyone anywhere.
Agam Berry On The Future Of Cryptocurrency
To say that Berry is excited by the prospects of cryptocurrency in 2018 and beyond is an understatement. The three largest cryptocurrencies (Bitcoin, Litecoin, and Ethereum) all hit record high prices in 2017, with Bitcoin approaching $20,000 per coin at one point. Berry believes that this price spike will continue in 2018, setting record highs across the board.
This does not mean that he believes that there is no room for new coins to enter the marketplace as major players. Privacy coins such as Monero and Zcash offer unprecedented security features, while Ripple has been trending upward in recent days. Not all of these tokens will succeed, obviously, but Berry believes that at least one will join the major players cited above within the next year.
Finally, Berry believes that the blockchain technology behind most cryptocurrencies will have new commercial applications starting in 2018. It has a lot of potential across a broad array of industries, including secure storage of medical records, the development of smart contracts that autonomously fulfill themselves, and traditional banking applications.
Connect With Agam Berry
Readers interested in learning more about Berry's insights may follow him on Facebook and Twitter. He also maintains an Internet Marketing Journal at Agam-Berry.com that contains his insights on digital advertising and cryptocurrency.