Its not only about the upcoming updates from most of the altcoins devs. At this point you see the best idea's get implemented to a blockchain of the coin but the price keeps going down. So the best idea's dont pay off in this case. The best way in my opinion is to focus on the development and forget the money side for a while, when market stabalized you see that even the shitcoins succeed some times. So in the current market it doesn't really matter how a coin is developing even in the best way possible. Kinda sad to watch the best coins going to the floor...