I often wonder whether creating a crypto is the best way to monetize a service. In this case I would think that a subscription fee would be better, similar to trading view. It allows the business to receive revenue based on users, opposed to revenue that is directly impacted by the volatility of the market, which is not a sustainable way to run the business in times of a bear market.
I see this revenue strategy becoming more popular, but if we see crypto fall into a long period of bear, which we have not seen for a few years, then we will see a lot of these businesses have to fold.